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Internet marketing via search engines with an emphasis on platforms and pay-per-view portals

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Carte Internet marketing via search engines with an emphasis on platforms and pay-per-view portals Dominik Multhaupt
Codul Libristo: 01594960
Editura Grin Publishing, august 2007
Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communica... Descrierea completă
? points 161 b
324 lei
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Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1,3, University of Paderborn (Chair of Business English), 76 entries in the bibliography, language: English, abstract: For almost ten years, the Internet, a global data network, has been an open medium for public use, leading to a closer relationship between producers and customers. This relationship is the result of the two main characteristics of the Internet: on the one hand it offers new ways of communicating, while also developing new channels of distribution. As more or less all companies and a large number of private households have access to the Internet , the field of marketing has expanded and the so called Internet Marketing is more important than ever before. Even everyday radio- and TV-spots mention links in the Internet inviting the customer to visit their owner s website. These websites are used either to present the companies themselves or to present the companies products and to sell or distribute them online. The success of a company s online offers depends on different factors: attraction of the offerings, optimized pricing, appropriate measures to reach the target group, focus on target group and promotion.Here the question comes up: which measures can be taken to ensure potential customers are attracted to a particular website? One of the main activities of users is the so-called browsing the search for information in the World Wide Web. The specific search for this information can be done through the use of search engines such as Google, Yahoo or Fireball. This thesis will explain and work out how to use different types of search engines, platforms and pay-per-view-portals to optimize a company s marketing (exposure to target audience).

Informații despre carte

Titlu complet Internet marketing via search engines with an emphasis on platforms and pay-per-view portals
Limba engleză
Legare Carte - Carte broșată
Data publicării 2007
Număr pagini 84
EAN 9783638696845
ISBN 3638696847
Codul Libristo 01594960
Editura Grin Publishing
Greutatea 122
Dimensiuni 148 x 210 x 5
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