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Interaction between marketing and quality at Kosovo SME's
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Kosovo goods were synonymous with cheapness and low quality, but over time their quality initiatives began to be successful, trying to achieve higher levels of quality in products and services. Many companies are working very hard to achieve high quality goods and services and using them as competitive advantages in their businesses. This book provides the quality management practices and the marketing performance of a large number of companies in Kosovo in different sectors in order to determine the relationships between these practices. This book, therefore, suggested that marketing should play an important role in ensuring that quality strategies reflect "real" customer's attitudes and beliefs by collecting and analysing market information and actively representing the "voice of customers" in quality strategy formulation at Kosovo companies. This book aimed students of marketing management, business people, people who would be interested in quality management and marketing in Kosovo and particularly anyone who wants to know about the interaction between marketing and quality at Kosovo SME's.
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