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Institutional Advancement
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Institutional Advancement reviews published empirical research on advancement in higher education, 1991-2013, and explores the field of higher education administration known as institutional advancement, a field that includes fundraising, alumni relations, public relations and marketing. Also called "development," this branch of the administrative apparatus is responsible for communicating with the public and raising support, both financial and attitudinal. Proper and Caboni ask why donors give, and scrutinize the effects of fundraising, ethics, the role of leadership in advancement, history, and public relations on the institution. A primer on the state of the field and a useful tool for advancement researchers, this extensive compilation of literature continues the groundbreaking work of The Campus Green and opens the door for a new generation of leaders and research scholars.
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