Innovation Design

Innovation for Added Value presents an approach to designing added value for businesses, non-profit organizations, end-users and society. The societal and economical challenges we are currently faced with, such as the aging population, energy scarcity, and environmental issues, are not just a threat, but also a great opportunity for organizations. This book shows how organizations can contribute to the process of generating authentic value for society by finding real solutions to these challenges, and how they can capture value for themselves in a business ecosystem that cares for people and the planet at the same time. §Innovation for Added Value covers: §Creating meaningful innovations that improve quality of life, engage end-users and provide value for the organization and other important stakeholders. §A practical, integrative approach towards value that connects ideas from economy, psychology, sociology, ecology, and that guides the process of designing added value throughout the innovation process. §Designing new business models and business ecosystems to enable sustainable benefit for relevant parties, addressing both tangible and intangible value. §Innovation for Added Value uses many examples of projects and innovations to illustrate the challenges and solutions that readers will encounter when embarking on this journey. It provides practical methods and tools that can be applied to any organization straight away.