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Indian Women as Entrepreneurs
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318 b
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This unique edited§collection explores the ways in which entrepreneurship acts to shape§self-identity for Indian women and validate their identities in a patriarchal§society. Differing from existing literature which focuses on the antecedents of§entrepreneurship for women and their performing outcomes, Indian Women as Entrepreneurs questions whether entrepreneurship is§simply about exploiting a business opportunity for profitability. Asserting§that both work and societal environments have an impact on an entrepreneur's§self-identity, this book demonstrates ways in which self-concept influences the§entrepreneur's relationship with their work in terms of motivation, effort and performance.§Building on Unveiling Women's Leadership ,§this book provides an original and important contribution to the literature on§entrepreneurial Indian women. §
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