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Hospitality Consumer Lifestyles
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The concept of lifestyle is not only helpful formarketers to target different segments, but also forpeople to understand themselves in terms of how theybehave and what they value. The most highly usedlifestyle instruments were developed between 1970and 1980, and those instruments focused onlifestyles in general, and were mostly constructedcommercially rather than published in academia. Thepurposes of this study are to construct aspecialized lifestyle instrument in the area ofhospitality examining how today s consumer engagesin hospitality activities in the United States, andfor segmenting today s hospitality consumers intodifferent hospitality lifestyle groups. The studyis reporting the general trend of US consumers hospitality activities, and presenting threelifestyle segments family-focused group, active-funlovers group, and secure inactive group for currenthospitality consumers. The lifestyle information aswell as the segments can be helpful to readers for abetter understanding of today s consumers in theUnited States.
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