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With the latest insights from the world of communication studiesinto the nature of corporate reputation, this new addition toWiley-Blackwell s series of handbooks on communication andmedia reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive publicattitudes can bring. * Serves as the definitive research collection for a fast-growingfield featuring contributions by key international scholars * Brings together state-of-the-art communication studies insightson corporate reputation * Identifies and addresses the lacunae in the researchliterature * Applies new theoretical frameworks to corporate reputation