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Green Fashion Retail
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Copertă tare
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of fut...
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Codul Libristo: 13805123
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This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Informații despre carte
Titlu complet
Green Fashion Retail
Autor
Jochen Strähle
Limba
engleză
engleză
Legare
Carte - Copertă tare
Data publicării
2016
Număr pagini
291
EAN
9789811024399
ISBN
9811024391
Codul Libristo
13805123
Editura
Springer Verlag, Singapore
Greutatea
616
Dimensiuni
255 x 170 x 22
Categorii
Economics, Finance, Business & Management
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Business & Management
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Management & management techniques
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Management of specific areas
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Purchasing & supply management
Economics, Finance, Business & Management
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Business & Management
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Sales & marketing
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Market research
Technology, Engineering, Agriculture
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Industrial chemistry & manufacturing technologies
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Other manufacturing technologies
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Textiles & fibres
Economics, Finance, Business & Management
>
Business & Management
>
Business & the environment; ‘green’ approaches to business
