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Focus Group Methodology

Name: Focus Group Methodology
Brand: SAGE Publications Ltd
SKU: 05102708
Price: 591.64 RON
Availability: InStock
Author: Pranee Liamputtong
ISBN: 9781847879080

Principle and Practice

Pranee Liamputtong

Limba

engleză

Carte Copertă tare

Codul Libristo: 05102708

Editura SAGE Publications Ltd, martie 2011

"Focus Group Methodology" is an introductory text which leads readers through the entire process of... Descrierea completă

Codul Libristo: 05102708

274 b

591.64 lei

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"Focus Group Methodology" is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group. Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research. Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research. Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.