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Festival and Events Management
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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. §With international contributions from industry and academia, the text looks at the following: §Events & cultural environments §Managing the arts & leisure experience §Marketing, policies and strategies of art and leisure management §Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.§Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives§Demonstrates how to manage and market the arts and leisure experience§International case studies from Europe, New Zealand, Australia and USA
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