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Fashioning Memory
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In today's rapidly accelerating world of fashion production and communication, we are increasingly investing in the symbolic value of old clothes, whether through vintage purchases, DIY or retro style. Fashioning Memory is a ground-breaking exploration of the everyday dress practices of young people and their experiences of the nostalgic qualities of fashion. Based on in-depth ethnographic research into the sartorial experiences of young sixties enthusiasts in Germany who are relocating British mod style into the 21st century, this book illuminates the sartorial and bodily engagement with memory and time and its meanings for contemporary wearers. What motivates nostalgic dress practices? What kind of experiences of temporality and memory are enacted through fashion? Fashioning Memory provides a unique insight into the diverse use of fashion as a memory mode and asks how style is remembered, performed, transformed and reinvested across time, place and generation. Bridging interviews and observations with varied theoretical perspectives, the book also connects to wider debates within material and visual cultures, from the dynamics of remembering to youth culture, identity and commodification. Fashioning Memory will be of great interest to students and scholars of fashion studies, cultural studies, anthropology and history.
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