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Extending the Business Network Approach
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Contributing pioneering new research, this innovative book proposes new§ways and directions in which to extend the influential 'business networks§perspective' approach to doing business. While previous research has focused§upon relationships with customers and suppliers, the authors argue that there§is a need to expand the outlook to include other stakeholders. Taking a stand§in a broad management perspective, chapters relate contemporary issues within§industrial and international marketing, product innovation, and information§systems. Challenging existing views and proposing elaborate alternatives; this§volume examines a range of examples that have inspired researchers to extend§the business network. To provide further understanding, Extending the Business Network Approach relates current and new§research to territories, technologies and terms to reveal novel insights, and§to encourage further directions for research.§
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