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Experiencing Design

Name: Experiencing Design
Brand: Columbia University Press
SKU: 33477312
Price: 128.95 RON
Availability: InStock
Author: JEANNE LIEDTKA
ISBN: 9780231194266

JEANNE LIEDTKA

Limba

engleză

Carte Copertă tare

Codul Libristo: 33477312

Editura Columbia University Press, iulie 2021

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of... Descrierea completă

Codul Libristo: 33477312

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128.95 lei

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In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact.Going deep with design requires more than changing the activities of innovators it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design. Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization.For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development. Ultimately, innovators need to be someone new to create something new.This book shows you how to use design thinking to make this happen.