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Event Marketing - How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition

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Carte Event Marketing - How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition Chris Preston
Codul Libristo: 04437110
Editura John Wiley & Sons Inc, martie 2012
A modern, completely updated guide to effective event marketing§As the events market becomes increas... Descrierea completă
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Events Marketing Management Ivna Reic / Carte broșată
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A modern, completely updated guide to effective event marketing§As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.

Informații despre carte

Titlu complet Event Marketing - How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition
Limba engleză
Legare Carte - Copertă tare
Data publicării 2012
Număr pagini 320
EAN 9780470891070
ISBN 0470891076
Codul Libristo 04437110
Greutatea 716
Dimensiuni 196 x 242 x 22
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