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English for Academic Purposes in Neoliberal Universities: A Critical Grounded Theory
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The critical grounded theory presented in this book offers valuable insights on the social processes and strategies used by Blended English for Academic Purposes Professionals (BLEAPs) at higher education institutions, as they successfully negotiate the challenges that arise from the new focus on recruitment of international students.§Drawing from in-depth interviews with numerous research participants at eleven higher educational institutions in the UK, Japan and the United States, this work focuses on the new middle managers emerging at many EAP and TESOL programs, or BLEAPs. The author highlights the challenges encountered by these professionals, their changing role in higher educational institutions, and the strategies that help them gain greater control over issues in their profession.
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