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Employer of Choice and CSR Reputation in Australia
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230 b
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This work aims to define employer of choice (EOC) §for Australian businesses. The relationship between §employees and corporate social responsibility (CSR) §is investigated, drawing on current employer of §choice communication, government regulation and §legislation, international trends and global §surveys. The paper refers to research conducted on §Australian financial and insurance organisations §regarding how these companies publicly address EOC §criteria. Reputation is identified as a key §component to business success, and that positive CSR §reputation is dependent upon a complete EOC §program. An online internal education resource §addressing employer of choice is identified as an §effective means for companies to enhance their §reputation through their most important asset the §organisation''s staff.
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