E-Health Two-Sided Markets

eHealth: Implementation and Business Models in Two-Sided Markets presents empiric models and suggestions that focus on how to remove barriers to deliver services online across borders and how actual barriers affect business models in a two-sided market in the area of eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services and a specific approach is necessary. This book encompasses topics such as how to develop innovative and cost-effective implementation strategies for complex organizations; the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations; which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services; and the ecosystem for implementation of services and innovations in complex organizations and its effects for business models. This book is a valuable source for researchers in medical informatics as well as stakeholders, consultants, advisors and product designers involved in eHealth services. Brings guidelines to be used as examples of pros and cons in two-side marketsProvides knowledge in order to identify changes to be considered in the budget proposals for eHealth implementationEncompasses examples of business models to be applied in two-side markets to diminish external effects and failures that affect the market and the organizations