Economic analysis of Dairy products marketing by Dairy Plants in India

The success of dairy industry revolves around a triangle, i.e., procurement, processing and marketing of dairy products. All these three components are highly indispensable for development of dairy industry. This book has been presented in six chapters. The first chapter is devoted to statement of the problem, objectives and limitations of the study. Chapter 2 provides a brief review of the work which has already been carried out in the field of dairy products marketing. Chapter 3 presents the sampling plan and analytical framework employed to achieve the different objectives. Fourth chapter describes the study area and details of the selected dairy plants. The results obtained in this study has been presented and discussed in chapter five. The final chapter summarises the main findings and provides conclusions drawn from the analysis along with policy implications thereof.This book is extremely useful to enlighten the various economic aspects of marketing of dairy products for the target groups viz. students, teachers, scientists, researchers ,planners, policy makers, administrators and other stakeholders who are concerned with development of dairy industry.