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This book constitutes the refereed proceedings of the 7th International Conference on Electronic Commerce and Web Technologies, EC-Web 2006, held in conjunction with DEXA 2006. The book presents 24 revised full papers together with 1 invited talk, organized in topical sections on recommender systems, business process/design aspects, mobile commerce, security and e-payment, Web services computing/semantic Web, e-negotiation and agent mediated systems, and issues in Web advertising.