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Developing the Business Case for a New Mobile Service
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Are business models born over night? Not in the case studypresented here, in which the reader gets an inside glimpse of thedevelopment of a new disruptive mobile service. Peter Arvaidescribes business model designing as a learning process thatrequires four elements: management involvement, candor, discussionfacilitation and, last but not least, a clearly defined purpose.This work also reviews the academic thought on innovations andbusiness models as described by Chesbrough, Christensen,Osterwalder and Pigneur. The author suggests a process orientedperspective that takes into account the collaborative learningprogression that occurs when innovators have to decide on abusiness model.
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