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Designing the Purposeful Organization
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Globalisation, competition and recession have created overwhelming pressure on organisations to deliver growth. This has often resulted in tough performance targets being pushed down the line. Hard-hitting management may deliver short-term results but in the longer term, key people burn out or leave, and business performance falls back. Designing the Purposeful Organization explains how to implement a more enlightened and authentic leadership style that aligns people's strengths to the delivery of a compelling future. It draws on a unique framework that helps leaders manage the eight elements essential for high performance (purpose, vision, engagement, structure, character, results, success and talent). It moves beyond the boundaries of transactional performance (pay me X and I'll deliver Y) to purpose-centred performance that releases talent, creativity and engagement. This approach is proven to be the source of immense corporate value, as evidenced by innovative businesses like GE, Google and Novartis.
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