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Data-Driven Decision-Making in Marketing

Name: Data-Driven Decision-Making in Marketing
Brand: Global Innovation Labs LLC
SKU: 53251693
Price: 239.21 RON
Availability: InStock
Author: Igor Balk
ISBN: 9798988474548

A Casebook in Power BI

Igor Balk

Limba

engleză

Carte Carte broșată

Codul Libristo: 53251693

Editura Global Innovation Labs LLC, iulie 2026

Turn Data into Better Marketing DecisionsMost marketing analytics books stop at theory. This one doe... Descrierea completă

Codul Libristo: 53251693

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Turn Data into Better Marketing Decisions
Most marketing analytics books stop at theory. This one doesn't. Data-Driven Decision-Making in Marketing is built around a Power BI casebook, so you work through real business questions instead of reading about them.
You start with messy data and end with a decision you can defend. Along the way: cleaning and shaping data, building visualizations and dashboards that actually answer something, forming hypotheses, and reading results without fooling yourself. The point isn't the charts. It's the thinking behind them.

Inside the book

How data-driven decisions actually get made, and where they go wrong
Picking the right tool for the question in front of you
Cleaning and transforming data that arrives broken
Designing dashboards people will read
Hypothesis trees, MECE structuring, and the biases that quietly wreck analysis
A full case-based walkthrough in Power BI

Who it's for
Marketers, analysts, consultants, business leaders, and students - anyone who has data sitting in front of them and needs to make a call, not just a chart.

About the author
Dr. Igor Balk is a technology executive, educator, and entrepreneur who has spent his career in data analytics, AI, and product development. His focus is the same as this book's: taking complicated information and turning it into a decision someone can act on.