Culture Change in Organizations

Culture change in four steps! This reference book offers you concrete tools for the four iterative phases of culture change, including how large-scale change happens in a short time through viral change, and illustrates the techniques with practical case studies from the corporate world. It brings the most important findings from applied psychology to the point. In a comprehensible way, the authors combine practical instructions for action from their decades of consulting experience with the findings of behavioral economics and neuroscience. Questions and answers for self-testing via the Flashcard app are also included. The content - Concrete tools for the four iterative phases of culture change, including how to create role models and make change stories more compelling - Practical case studies from the corporate world, including change through digitalization - In-depth background knowledge on behavioral and attitudinal change, including willpower and habit change, mindsets and purpose as change drivers - Five basic design principles, including what IKEA shelf-building has to do with change - Tips for cultural change agents on how to use emotional intelligence and mindfulness to build resilience and master change in the face of resistance. - Helpful didactics through summaries, checklists of success factors, background, reflection and exercise boxes The target groups Executives, organizational developers, human resources professionals and consultants in startups, mid-sized and larger companies as well as public organizations The authors Dr. Svea von Hehn has been working internationally as a management consultant (including for McKinsey) since 1999. She holds a doctorate in psychology, is a multi-certified systemic coach (e.g. for Search Inside Yourself, Google's Mindfulness Program) and is a partner at RETURN ON MEANING. Nils I. Cornelissen has been working internationally as a management consultant (including for McKinsey) since 2003. He holds a degree in communications and a master's degree in psychology and sociology. He is a certified coach as well as a facilitator and partner at RETURN ON MEANING. Claudia Braun has been working internationally as a management consultant (including for McKinsey) since 2007. She holds a degree in international business administration, a Master of Public Administration, a Master of Public Policy as well as various certifications, e.g. as a systemic coach and MBSR trainer. She is a partner at RETURN ON MEANING.