Contact
Cum să cumpăr
Livrare
Consilier de cumpărături
Cracking the Ad Code
engleză
237 b
30 de zile pentru retur bunuri
Clienții au cumpărat de asemenea
/
Carte broșată
186.33
lei
/
Carte broșată
38.93
lei
/
Carte broșată
102.19
lei
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
Informații despre carte
engleză
