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Corporate Cultures

Name: Corporate Cultures
Brand: BAKER & TAYLOR
SKU: 01291183
Price: 132.37 RON
Availability: InStock
Author: Terrence E Deal
ISBN: 9780738203300

Terrence E Deal

Limba

engleză

Carte Carte broșată

Codul Libristo: 01291183

Editura BAKER & TAYLOR, aprilie 2000

For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the... Descrierea completă

Codul Libristo: 01291183

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132.37 lei

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For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.. Business experts everywhere have been finding that corporations run not only on numbers, but on culture. In this revised and updated 2000 edition of Corporate Cultures , organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing-financial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culture-the inner values, rites, rituals, and heroes-that strongly influence its success, from top management to the secretarial pool. For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.