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The concept of using communites to foster sales of a§product or service is nothing new - but new§communication tools opened the door for better§targeting and therefore higher efficiency in this§form of marketing. The more emotions the product or§service marketed causes, the more a community reacts§to it. Holidays, or tourism in general, cause§without a doubt a variety of emotions - which§makes it predestinated for the usage of Community§Marketing. This book describes the different forms,§background and effects of Community Marketing in§general and the usage for tourism marketing in specific.