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This book highlights how social identity and community spirit play major roles within the festival industry. In music festivals both community spirit and social identity appear as naturally occurring by-products, especially those placed in the boutique category. This research takes on a mixed methodology approach and discusses the roles that both community spirit and social identity play in the festival environment. The research topic is located within a number of academic studies including sociology, psychology, and the creative industries, focusing more on the social rather than the psychological processes.