Cum să cumpăr
Livrare
Consilier de cumpărături
Communicating Corporate Ethics on the World Wide Web
engleză
166 b
curând
Termenul este necunoscut
30 de zile pentru retur bunuri
Ar putea de asemenea, să te intereseze
/
Carte broșată
215
lei
Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry's, McDonald's, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages.
Informații despre carte
engleză
