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Everyday Business Storytelling - Create, Simplify, and Adapt A Visual Narrative for Any Audience

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Carte Everyday Business Storytelling - Create, Simplify, and Adapt A Visual Narrative for Any Audience
Codul Libristo: 32712675
Editura John Wiley & Sons Inc, aprilie 2021
A practical, easy-to-use guide to transform business communications into memorable narratives that d... Descrierea completă
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A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations--and your career--forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands--including Facebook, Nestle, Accenture, and Marriot--bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives. You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling. Just a few of the things you'll learn from this business book include: * The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging * The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention * How to craft expert headlines that guide your audience and advance your story Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

Informații despre carte

Titlu complet Everyday Business Storytelling - Create, Simplify, and Adapt A Visual Narrative for Any Audience
Limba engleză
Legare Carte - Carte broșată
Data publicării 2021
Număr pagini 288
EAN 9781119704669
ISBN 1119704669
Codul Libristo 32712675
Greutatea 658
Dimensiuni 204 x 227 x 19
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