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When the first film adaptation, Dr. No, played at the cinemas in 1962, nobody dared to imagine that the smart secret§agent would ever enjoy such great popularity. The production firm (Econ-Productions) has since managed to adapt the§plots, designs and the character to the prevalent zeitgeist. The exhibition and the catalogue reflect on the character of§the gentleman, his antagonists, the image of women, the topics of violence, technology and architecture as well as imitations§and parodies and trace the developments and changes in the films and the posters.§The posters and photographs from private collections are partly exhibited for the first time.