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Big Data and Analytics

Name: Big Data and Analytics
Brand: Springer International Publishing AG
SKU: 15193775
Price: 280.02 RON
Availability: InStock
Author: Vincenzo Morabito
ISBN: 9783319364766

Strategic and Organizational Impacts

Vincenzo Morabito

Limba

engleză

Carte Carte broșată

Codul Libristo: 15193775

Editura Springer International Publishing AG, octombrie 2016

This book presents and discusses the main strategic and organizational challenges posed by Big Data... Descrierea completă

Codul Libristo: 15193775

129 b

280.02 lei

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This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

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Informații despre carte

Titlu complet Big Data and Analytics

Autor Vincenzo Morabito

Limba

engleză

Legare Carte - Carte broșată

Data publicării 2016

Număr pagini 183

EAN 9783319364766

ISBN 3319364766

Codul Libristo 15193775

Editura Springer International Publishing AG

Greutatea 336

Dimensiuni 234 x 157 x 15

Categorii

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Computing & Information Technology > Computer science > Human–computer interaction > Information architecture

Economics, Finance, Business & Management > Business & Management > Business mathematics & systems

Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation

Computing & Information Technology > Computer hardware > Maintenance & repairs

Computing & Information Technology > Computer programming / software engineering > Database programming

Computing & Information Technology > Business applications

Computing & Information Technology > Databases