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An ethnographic study of a community of Mongolian herders who have been undergoing dramatic environmental and social transformations since 1980. It provides a window of observation into a remote region of modern China, and documents some of the unintended harmful consequences of decollectivization and economic development. Initially, the volume presents a case study of land degradation and shows how competing social and cultural forces at the local, national and international level actively shape that process. More broadly, it focuses on the local experiences of modernization and the ways that marginalized people creatively appropriate alien technologies to serve their own ethnic identity and cultural renewal. The work aims to deepen our understanding of environmental change as a social process by exploring significant tensions between such symbolic dichotomies as Chinese/Mongol, farmer/herder, private/collective, development/conservation, Western/Asian, and scientific/indigenous. It argues that the reconstruction of local landscape cannot be separated from the social context of economic insecurity and political fear, nor from the cultural context of group identity and environmental symbolism. Ideologically informed perceptions of the land prove to be highly relevant in both shaping and contesting international development agendas, national grassland policies, and the daily practices of local production.