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Applying Social Psychology
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The Second Edition of this best selling textbook continues to offer a simple, systematic, step-by-step guide to doing applied psychology. Using the authors' own PATH model, the text presents a new methodology for applying primarily social psychological theory to a wide range of social problems. With real-world case studies, end-of-chapter exercises and interviews with leading social psychologists, Applying Social Psychology guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, set up and execute a research project to test the model, and develop an intervention. Written in the same engaging and accessible way, this Second Edition offers: - A new appendix with examples of PATH model applications - An extended glossary - Case studies from organizational, health, and environmental psychology - Recent applied social psychology research - More focus on applied evolutionary psychology - Interventions to reduce intergroup prejudice and manage diversity in the workplace - Social network analysis and social media as research tools.
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