Contact
Cum să cumpăr
Livrare
Consilier de cumpărături
Advertising
engleză
1403 b
Până la 30 de zile pentru returnare
Clienții au cumpărat de asemenea
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic and often political lines. This eclectic, extensive and inclusive collection draws together the diverse literature with a view to organising and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences. Accommodating statistical, behavioural and interpretive perspectives, this three-volume set is organized into three broad categories. Volume one looks at advertising management, including creativity, agency-client relations, campaign planning and effectiveness, media planning and brand communications. Volume two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness.
Informații despre carte
engleză
Dăruiește această carte chiar astăzi
Este foarte ușor
1 Adaugă cartea în coș și selectează Livrează ca un cadou 2 Îți vom trimite un voucher în schimb 3 Cartea va ajunge direct la adresa destinataruluiAr putea de asemenea, să te intereseze
/
Carte broșată
144.18
lei
Bună ziua! Sunt Libroamiko, consilierul dumneavoastră de cărți.
Cu ce vă pot ajuta?