Your Core-4

Unleash your true business potentials like the leading brands and tech companies in Silicon Valley and around the world with vision, core values, a focused mission and a unique promise.This is a mind shifting framework for founders & leaders experiencing anxiety, feeling stuck, overwhelmed or unsure about their next steps. "e;Your Core-4"e; is your ultimate guide and ongoing mindset to master entrepreneurship, and to reach growth while experiencing the turboleant startup journey. Nili Goldberg is a multidisciplinary entrepreneur, marketer, and educator who launched her first startup to empower influencer marketing in 2009. Nili immerses her readers in stories of known brands like Netflix & Airbnb to show how their vision and core values lead them throughout their struggles and even decision making processes. The author zooms in on founders who paved their business to Unicorn status, like Amazon, Wix, Datorama, and SimilarWeb without holding back feedback while reflecting on her entrepreneurial challenges. Being a strong believer in "e;practice what you preach"e; Nili shares her authentic analysis of her faux pas while pioneering the concept of social media influencer marketing and its enabling technology.How does your Core-4 reflect on your business?An experiential guide for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take.Identify your unique entrepreneurial and business DNA by exploring how these crucial elements blend into the mindset of leading entrepreneurs and business leaders and then contemplating your own: vision, your unique set of values your mission and the promise you make to your audience, your team and your business partners.