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Challenger Customer

Name: Challenger Customer
Brand: Penguin Books
SKU: 39630692
Price: 46.44 RON
Availability: InStock
Author: Matthew Dixon
ISBN: 9780241980323

Selling to the Hidden Influencer Who Can Multiply Your Results

Limba

engleză

Audiobook MP3

Codul Libristo: 39630692

Editura Penguin Books, octombrie 2016

From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook... Descrierea completă

Codul Libristo: 39630692

22 b

46.44 lei

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From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers.Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.

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Informații despre carte

Titlu complet Challenger Customer

Autor Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman, Steve Kramer

Limba

engleză

Legare Audiobook - MP3

Data publicării 2016

EAN 9780241980323

Codul Libristo 39630692

Editura Penguin Books

Categorii

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Budgeting & financial management

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management

Economics, Finance, Business & Management > Finance & accounting > Accounting > Management accounting & bookkeeping

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation

Economics, Finance, Business & Management > Business & Management > Office & workplace > Office management

Law > Laws of specific jurisdictions & specific areas of law > Taxation & duties law > Sales tax & tariffs & customs duties

Health, Relationships & Personal development > Self-help & personal development > Popular psychology > Assertiveness, motivation & self-esteem

Economics, Finance, Business & Management > Business & Management > Sales & marketing

Health, Relationships & Personal development > Self-help & personal development > Advice on careers & achieving success

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