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Social Media Optimization For Dummies
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As it turns out, social media is good for a lot more than discovering funny cat videos and telling people what you had for breakfast. Today we see that social media is also incredibly effective at driving traffic to your website, raising awareness of your brand, and promoting your products. Increasingly, digital marketing practitioners are coming to embrace social media as an important element of their online marketing strategy; this book targets that shift in the application of social media and gives you the information you'll need to capitalize on it.Inside you'll find: Understanding the Role of Social Media OptimizationThe Push and Pull of SMOIntegrating Social Media Into Your WebsiteExploring Practical Applications of SMOBuilding Your Social Media Presenceand much more!Through humor, concision and authoritative information, you'll come away with a wealth of practical knowledge to help you understand the dynamics of marketing in the digital age, make the most of your social media presence, and point your business toward success.
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