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Cărți în limba engleză > Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services > Service Design for Business - A Practical Guide to Optimizing the Customer Experience

Service Design for Business - A Practical Guide to Optimizing the Customer Experience

Name: Service Design for Business - A Practical Guide to Optimizing the Customer Experience
Brand: John Wiley & Sons Inc
SKU: 09084815
Price: 128 RON
Availability: InStock

Ben Reason

Lavrans Lovlie

Melvin Brand Flu

Limba

engleză

Carte Copertă tare

Codul Libristo: 09084815

Editura John Wiley & Sons Inc, decembrie 2015

Service design offers a tangible and effective approach for organizations to employ to better respon... Descrierea completă

Codul Libristo: 09084815

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128 lei

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Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. "The Art of Services Design" shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses forward. This highly visual book is a practical guide on how to respond to the customer experience challenge, by connecting the market factors to the organizational challenge through the lens of the customer.